Her comment was controversial and Public Opinion revealed interesting interpretations in this regard. With this in mind, this study sought to analyze the speech given by the American presenter Ainsley Earhardt of “FOX & Friends”, about the need to go “to fix the hair and do the nails” during the pandemic. With the pandemic caused by the new corona virus, many businesses had to close their doors, including beauty salons around the world. Finally, it contributes to the Bourdieusian theory by a translation of the theory into a coding grid and an application to a modern empirical example. It highlights the relativity of evolutions over time. This research shows the gender stereotypes broadcasted by Disney, whether female or male. After and exploratory study conducted on press data, we coded and analyzed three great Disney classics, as well as their sequel (Peter Pan 1 and 2, Cinderella 1 and 2, and Lady and the Tramp 1 and 2). We opted for a Bourdieusian (Bourdieu, 1998) reading of the phenomenon, enabling us to show social pressure suffered by both sexes. We question how gender stereotypes are built and passed on to children through Disney’s animated movies. We therefore make the choice to approach the question also from the angle of masculinity. ![]() While many studies have treated these topics, as well as the Disney universe, those focus on the female character. ![]() The last communication campaign of Disneyland Paris, based on an opposition between pirates and princesses, testifies of companies’ attempts to root their marketing strategy in gender debates.
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